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  Your Business Needs a Website, NOW!

In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a store or company in their area that provided the product or service they were in need of. Sometimes this supplied a name and phone number. Sometimes, an address. On more rare occasions, a picture advertisement with a list of services or products.  And I'm sure you know how many hundreds or thousands of dollars this mostly black and yellow ad would cost.

The new generation of 20 and 30 somethings barely remember that the phonebook exists.  Their first choice is to go to a computer and get presented with a list of businesses that fit their needs, with links to their web pages. Those web pages are loaded with full color product pictures and often prices, maps with turn by turn driving instructions, phone numbers,  maybe an online Shopping Cart system which allows the customer to buy products and services--all without ever having to leave the house or office.  They can also research the brands available and compare services, warranties, etc.

Perhaps you have a "service" oriented practice such as accounting, law, or medical firm that's already doing well and you're wondering why you should burden yourself with the added expense of a Web site. Simply put, not having a web site will soon be like not having a telephone.  To be a "real player" in the business world of today you must have a "corporate presence" on The Internet or you are nobody.

Even if your best business comes by word-of-mouth, your potential customers may want to check you out before calling or visiting your business.  A well-designed, professional web site can give you added visibility and credibility. Especially if you provide a public service and your goal is to get information to a large number of people almost instantaneously. Additionally, the cost of maintaining a Web site is probably the most cost effective advertising you'll ever do.  It puts you on a level playing field with the corporate giants. Unlike print advertising where they can purchase a larger ad or put their ad in several additional publications, your Web Site is as available as theirs is.

The Internet is one of the first places a person who has access to a computer will go to get information. Young adults ages 16 to 40 grew up with computers.  It's as natural to them to look up a company on the Web as it was for the previous generations to reach for a phone book.  As one source put it, "the Internet 'IS' information." Whether it's information on Hepatitis C or a specific product or service, the World Wide Web is *the* place your customers look to for information before they buy.  In the United States, over 75% of all households have a computer and the number one reason they get a computer is to access The Internet.  There are over 200 million people in the US alone surfing the Web in 2006 according to internetworldstats.com.  And that number has grown by 112% since 2000.  World wide there are over 1 billion people using The Internet.

This alone should be enough to convince you that you need a Web Site, but just in case there is any doubt, here is a list of

10 reasons why you need a Web Site .

Your Business is Open to the World 24/7, 365 Days a Year

Unlike your company’s office that may be open from 8-5, Monday thru Friday, your company’s web site is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone. Your Customers will appreciate that.

It’s Your Online Brochure / Catalog and you can change it anytime

A website is easier, cheaper and quicker to update than print material.  Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well as give your potential customers a much richer experience.

Reach New Markets with a Global Audience

On the Internet, you aren’t that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

Improved Customer Service

By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals or other important documents.  They can pre-qualify for credit or at least fill out the application before they come to see you while in the privacy of their own home where all their financial records are handy.

Present a Professional Image

For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day and age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.  Your Web Design Professional will help you do this, so don't worry about it.

Sell Your Products

Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

Promote Your Services

Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company’s websites to make major decisions when they need a specialized service.

Gather Information and Generate Valuable Leads

You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

Provides Instant Gratification

People are busy and don’t like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, coupons, software, videos, Power Point slides, music and more.

Great Recruiting Tool

Whether you are looking for talent or posting job opportunities with your company, your Web Site is a great recruiting tool for building your business.

These are just the basics though, the possibilities are endless, what could your business do with online collaboration, event management or online data management applications? Think about showcasing your best work on your website, or having an email newsletter to keep customers and prospects informed on your latest sales and service offerings.

Does your business need a website? Well, does your business need more customers, does your business need happier customers, does your business need to save money on marketing materials and mailings?

How about, can your business survive without a Telephone?  Can your business function without a Fax Machine?  A web site is as important to business today as having a Telephone and a Fax Machine.  And the more time that goes by, the more a Web site moves up the business ladder of importance.

Don't wait any longer.  Let your competitors wait while you reap the benefits and find more insightful ways of making your web site serve you by generating more sales, keeping more customers happy, reducing general informational calls, and providing instant full color ads to the entire planet. 

Your Business NEEDS a Website!  CLICK HERE AND GET ONE NOW!