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Your Business Needs a Website, NOW!
In the
past, when your customers were looking for a product or service, their
easiest option would be to pull out the Yellow Pages to search for a
store or company in their area that provided the product or service they
were in need of. Sometimes this supplied a name and phone number.
Sometimes, an address. On more rare occasions, a picture advertisement
with a list of services or products. And I'm sure you know how many
hundreds or thousands of dollars this mostly black and yellow ad would
cost.
The new
generation of 20 and 30 somethings barely remember that the phonebook
exists. Their first choice is to go to a computer and get
presented with a list of businesses that fit their needs, with links to
their web pages. Those web pages are loaded with full color product
pictures and often prices, maps with turn by turn driving instructions,
phone numbers, maybe an online Shopping Cart system which allows
the customer to buy products and services--all without ever having to
leave the house or office. They can also research the brands available
and compare services, warranties, etc.
Perhaps
you have a "service" oriented practice such as accounting, law, or
medical firm that's already doing well and you're wondering why you
should burden yourself with the added expense of a Web site. Simply put,
not having a web site will soon be like not having a telephone. To
be a "real player" in the business world of today you must have a
"corporate presence" on The Internet or you are nobody.
Even if
your best business comes by word-of-mouth, your potential customers may
want to check you out before calling or visiting your business. A
well-designed, professional web site can give you added visibility and
credibility. Especially if you provide a public service and your goal is
to get information to a large number of people almost instantaneously.
Additionally, the cost of maintaining a Web site is probably the most
cost effective advertising you'll ever do. It puts you on a level
playing field with the corporate giants. Unlike print advertising where
they can purchase a larger ad or put their ad in several additional
publications, your Web Site is as available as theirs is.
The
Internet is one of the first places a person who has access to a
computer will go to get information. Young adults ages 16 to 40 grew up
with computers. It's as natural to them to look up a company on the Web
as it was for the previous generations to reach for a phone book. As
one source put it, "the Internet 'IS' information." Whether it's
information on Hepatitis C or a specific product or service, the World
Wide Web is *the* place your customers look to for information before
they buy. In the United States, over 75% of all households have a
computer and the number one reason they get a computer is to access The
Internet. There are over 200 million people in the US alone surfing the
Web in 2006 according to internetworldstats.com. And that number has
grown by 112% since 2000. World wide there are over 1 billion
people using The Internet.
This alone should be enough to convince you that you need
a Web Site, but just in case there is any doubt, here is a list of
10 reasons why you need a Web Site .
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Your Business is Open to the World 24/7, 365 Days
a Year
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Unlike your company’s office that may
be open from 8-5, Monday thru Friday, your company’s web site is open 24
hours a day, 365 days a year. There are many different time zones that
may affect your business, which is why being on the web makes it time
convenient for everyone. Your Customers will appreciate that.
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It’s Your Online Brochure / Catalog and you can change
it anytime
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A website is easier, cheaper and quicker to
update than print material. Its’ capacities are almost limitless which
allow you to provide users with more comprehensive information. This
will save you money on printing and distribution costs as well as give
your potential customers a much richer experience.
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Reach New Markets with a Global Audience
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On the Internet, you aren’t that local little business anymore. You have
the potential to be seen by millions across the globe. Did you ever
think your company would have the possibility of doing business around
the world? Without a doubt, the Internet is the most cost effective way
to trade nationally and internationally.
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Improved Customer Service
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By providing answers to questions on your website, sales and
information requests can be processed automatically and immediately,
whether someone is in the office or not. Online forms can be used to
allow customers to request quotations or ask further information. Save
costs by allowing users to download invoices, proposals or other
important documents. They can pre-qualify for credit or at least fill
out the application before they come to see you while in the privacy of
their own home where all their financial records are handy.
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Present a Professional Image
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For a small business, a well-designed web site is a great way of
instilling confidence and looking bigger than you actually are. In this
day and age, customers assume that you already have a website. By now,
your primary competitors probably already have a presence on the
Internet. If they do, keep up with them and find ways to make yours
better. Your Web Design Professional will help you do this, so don't
worry about it.
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Sell Your Products
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Why pay expensive rent, overhead, electric bills, and all the other
costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your
offline business. Providing secure online ordering is very affordable
for even the smallest businesses.
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Promote Your Services
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Lawyers, doctors, financial consultants, entertainers, realtors and
all service oriented businesses should let customers know that they have
a choice. Millions of users are referring to the web and are using
company’s websites to make major decisions when they need a specialized
service.
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Gather Information and Generate Valuable Leads
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You can gather information about your customers and potential
customers by using forms and surveys. Rather than going out and getting
leads, let them come to you. This is a great tool for prospecting
targeted customers looking to use your products and services.
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Provides Instant Gratification
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People are busy and don’t like to wait for information. Give them what
they want, when they want it. If your product is suitable, offer them
free samples or trials to download. This includes pictures, brochures,
coupons, software, videos, Power Point slides, music and more.
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Great Recruiting Tool
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Whether you are looking for talent or posting job opportunities with
your company, your Web Site is a great recruiting tool for building your
business.
These are just the basics though, the
possibilities are endless, what could your business do with online
collaboration, event management or online data management applications?
Think about showcasing your best work on your website, or having an
email newsletter to keep customers and prospects informed on your latest
sales and service offerings.
Does your business need a website? Well, does your business need
more customers, does your business need happier customers, does your
business need to save money on marketing materials and mailings?
How about, can your business survive without a Telephone? Can
your business function without a Fax Machine? A web site is as
important to business today as having a Telephone and a Fax Machine.
And the more time that goes by, the more a Web site moves up the
business ladder of importance.
Don't wait any longer. Let your competitors wait while you reap
the benefits and find more insightful ways of making your web site serve
you by generating more sales, keeping more customers happy, reducing
general informational calls, and providing instant full color ads to the
entire planet.
Your Business NEEDS a Website!
CLICK
HERE AND GET ONE NOW!
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